Amped Digital aimed to refresh and rebrand their existing website to better resonate with their upscale clientele while maintaining key aspects of their current branding. The objective was to create a modern, appealing design that would highlight their extensive range of digital signage solutions, emphasise social proof through customer testimonials and case studies, and showcase their specialised expertise in recommending solutions and providing exceptional client support.
As the lead designer at Amped Digital, I collaborated with our creative team to develop a extensive Figma prototype for both desktop and mobile versions of the website. The prototype covered various aspects of Amped's offerings, including their unique value proposition, solutions, partnerships, industry use cases, and case studies. We gave the brand a sleek new "dark mode" aesthetic while retaining key elements of Amped's existing logo and signature blue colour to ensure brand consistency and recognition. Additionally, we produced and edited a series of video testimonials featuring satisfied clients, which served as a prominent feature on the new website.